A simulation case study that required students to take on the role of a communication consultant hired to help the Chase College Checking marketing team implement a new campaign via the use of integrated marketing communication (IMC).
This project was written and created in August 2021 by Ryann Funk for COM 64100: Integrated Marketing Communication through the Brian Lamb School of Communication at Purdue University. The project includes a 20-page paper and video companion.
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