Why does undergraduate interest in earning a communication degree from the Brian Lamb School of Communication (BLSC) not match the interest from post-graduate students? How can the BLSC get students to move across the country for an undergraduate degree in Communication? Ultimately, how can the BLSC better promote itself to potential undergraduate students?
This report will identify the problem facing the BLSC, a discussion of the survey instrument and methods used to collect and analyze data, the results of the tests, and final recommendations for the BLSC to address the issues with undergraduate interest.
This report was written in June 2021 by Ryann Funk for COM 60411: Communication Research Methods through the Brian Lamb School of Communication at Purdue University.