As social media experts and consultants, students were advised to select an organization they believed needed help with its online presence and conduct a social media strategy evaluation consisting of an analysis of the current plan, suggestions to improve the plan, and expected outcomes of a new plan.
This project was created between November and December 2021 by Ryann Funk for COM 621: Strategic Communication and Social Media through the Brian Lamb School of Communication at Purdue University. 
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